# Jo's Sleepy: Sleep Coaching for Families

Jo's Sleepy is a specialist sleep coaching service based in Peterborough that helps families overcome sleep challenges and reclaim restful nights. Founded by Jo Smith, a certified sleep coach and mother of three, the business offers personalised sleep solutions tailored to each family's unique circumstances.

Jo's approach stems from genuine lived experience. After struggling through her third daughter's 4-month sleep regression, she sought professional help and witnessed the transformative impact of expert sleep coaching. This personal breakthrough inspired her to become certified, combining maternal empathy with professional expertise to support other families facing similar struggles.

The business serves parents dealing with sleep regressions, self-soothing difficulties, inconsistent sleep patterns, and general sleep disruption. Rather than applying one-size-fits-all methods, Jo develops bespoke sleep plans that respect individual family dynamics and preferences. Her coaching emphasises compassion alongside practical solutions, acknowledging that sleepless nights affect not just children but entire families' wellbeing and independence.

What distinguishes Jo's Sleepy is the blend of authentic personal experience with professional certification. Jo doesn't offer theoretical advice—she understands the exhaustion, frustration, and desperation parents feel because she's lived it. This empathy forms the foundation of her consultations, ensuring families receive guidance that's both evidence-based and genuinely compassionate.

The service includes a free 15-minute introductory call, allowing potential clients to discuss their specific situation before committing to fuller coaching packages.