# Vivify Wellbeing - Business Description

Vivify Wellbeing is a coaching psychology practice based in Liverpool City Centre, led by George Maxwell, a practitioner with 19 years of experience in performance coaching and psychological development. The business specialises in transforming individuals and organisations through evidence-based coaching grounded in Positive Psychology and performance enhancement principles.

The practice serves three distinct client groups: professionals seeking personal development and career progression, executives and leaders navigating complex organisational challenges, and businesses implementing workplace wellbeing initiatives. George works with clients who want sustainable change rather than quick fixes, combining psychological insight with practical coaching strategies.

What sets Vivify Wellbeing apart is its psychological foundation—George brings formal training in coaching psychology rather than generic coaching methodologies. This expertise is particularly valuable for executive clients managing performance pressure and organisations developing strategic wellbeing programmes. The practice offers flexibility in delivery, providing both in-person sessions from the Liverpool office and remote coaching via Zoom, with on-location corporate work available for team interventions.

The consultancy approach is deliberately collaborative and personalised. Rather than applying standardised programmes, George tailors engagements to specific organisational cultures and individual circumstances. His additional specialism in coaching supervision also positions the practice as a resource for other professionals seeking to enhance their coaching practice, creating a unique multi-layered offering within the Liverpool market.