# More Than Just Mum Limited

More Than Just Mum is a Derby-based mentoring and coaching business founded by Heather Palfreyman, specialising in supporting ambitious women entrepreneurs who feel disconnected from their goals. The business targets women running online ventures who are frustrated with underperforming businesses, lost confidence, and the struggle to balance motherhood with entrepreneurial ambitions.

Heather works with women ready to shed mediocrity and reclaim their identity—those determined to show up as both exceptional mothers and successful business owners. She focuses on three core client profiles: women who've lost themselves and need bold action, those seeking confidence and growth to live on their own terms, and women hungry for transformation across life, relationships, business and health.

What sets More Than Just Mum apart is Heather's transparent, relatable approach. She openly acknowledges her own ongoing challenges with self-doubt and impostor syndrome, positioning herself not as someone who's "fixed" these issues, but as someone who's learned to manage them effectively. This authenticity builds trust with clients navigating similar struggles.

Rather than offering one-size-fits-all solutions, the business provides flexible engagement options including memberships, one-to-one coaching, live in-person events, and team zoom trainings. This versatility ensures accessibility for women at different stages of their journey, making transformational support achievable regardless of circumstance or budget.