# Giles Cartwright: Magician & Coach

Giles Cartwright operates from Hastings as a dual-practice professional combining stage magic with personal coaching services. This unique blend positions him distinctively in the market, merging entertainment expertise with behavioural development and performance coaching.

The business caters to two primary audiences: event organisers and corporate clients seeking entertainment through magic performances, and individuals pursuing personal development through coaching programmes. This dual offering suggests Giles leverages his magician background—requiring discipline, psychological insight, and audience understanding—to inform his coaching methodology.

What distinguishes Giles Cartwright is the integration of these seemingly disparate services. Magic performance demands presence, communication mastery, and the ability to influence perception—skills directly transferable to coaching contexts. Clients benefit from a coach whose professional foundation rests upon understanding human psychology, attention management, and creating transformative experiences. This crossover expertise is uncommon and valuable, particularly for clients seeking coaches with genuine performance credibility.

Currently, the business is undergoing strategic repositioning, with the website redesign reflecting evolving service offerings. The temporary closure until year-end suggests intentional business development rather than inactivity. This measured approach indicates a professional committed to quality delivery and thoughtful service evolution.

The business appeals to corporate event planners wanting distinctive entertainment, private clients seeking coaching from someone with proven communication prowess, and potentially hybrid clients interested in performance coaching or confidence-building through magic-informed techniques.