Selfdom
S
Life Coaches
Selfdom
The Lodge, Petersfield GU31 5AW
# Selfdom - Business Description
Selfdom is a specialist mind-body leadership coaching practice based in Petersfield that works with value-driven leaders navigating complex, visible roles. Sanela Lukanovic combines over 15 years of executive coaching experience with somatic coaching frameworks to help senior professionals build grounded confidence and credible impact.
The business serves leaders in global finance, pharma, fintech and high-growth startups who recognise that traditional hard work and surface-level tactics no longer suffice for their career advancement. These are typically accomplished professionals facing invisible barriers—perfectionism, imposter syndrome, over-control—that undermine their effectiveness in stakeholder-rich environments.
What distinguishes Selfdom is its integration of strategic clarity with body-oriented coaching methods. Rather than focusing solely on mindset shifts or tactical solutions, Sanela works at a deeper level, addressing the embodied patterns holding leaders back. Her credentials span ICF-accredited coaching, The Somatic School training, Firework™ career coaching and Brené Brown's Daring Way™ framework.
The coaching addresses two primary client challenges: leaders unclear about their next move despite proven track records, and those showing up effectively but failing to gain deserved recognition. The approach helps clients unlock impactful leadership by breaking through invisible barriers that surface-level work cannot touch.
With 100+ lives transformed, Selfdom positions itself as a specialist resource for ambitious professionals seeking transformational rather than transactional coaching in high-stakes contexts.
Selfdom is a specialist mind-body leadership coaching practice based in Petersfield that works with value-driven leaders navigating complex, visible roles. Sanela Lukanovic combines over 15 years of executive coaching experience with somatic coaching frameworks to help senior professionals build grounded confidence and credible impact.
The business serves leaders in global finance, pharma, fintech and high-growth startups who recognise that traditional hard work and surface-level tactics no longer suffice for their career advancement. These are typically accomplished professionals facing invisible barriers—perfectionism, imposter syndrome, over-control—that undermine their effectiveness in stakeholder-rich environments.
What distinguishes Selfdom is its integration of strategic clarity with body-oriented coaching methods. Rather than focusing solely on mindset shifts or tactical solutions, Sanela works at a deeper level, addressing the embodied patterns holding leaders back. Her credentials span ICF-accredited coaching, The Somatic School training, Firework™ career coaching and Brené Brown's Daring Way™ framework.
The coaching addresses two primary client challenges: leaders unclear about their next move despite proven track records, and those showing up effectively but failing to gain deserved recognition. The approach helps clients unlock impactful leadership by breaking through invisible barriers that surface-level work cannot touch.
With 100+ lives transformed, Selfdom positions itself as a specialist resource for ambitious professionals seeking transformational rather than transactional coaching in high-stakes contexts.
Services offered
Executive coachingSomatic coachingCareer transition coachingLeadership developmentStakeholder relationship navigationConfidence buildingResilience coachingBespoke coaching programmes