# Norfolk Coaching Services

Norfolk Coaching Services, based in Norwich, offers professional coaching for individuals and organisations seeking personal development and improved performance. Led by EMCC-accredited coach Alison Jakes, the business provides bespoke, one-to-one and team coaching tailored to clients' specific needs.

With a distinguished background in management and social care, Alison brings deep expertise in areas including conflict management, interview preparation, career transitions, neurodiversity support and workplace wellbeing. Her additional training as a Restorative Justice Conference Facilitator enables her to integrate restorative approaches into coaching practice, fostering genuine self-awareness and sustainable change.

The business distinguishes itself through its commitment to ethical coaching practice. As an EMCC-accredited provider, Norfolk Coaching Services adheres to the Global Code of Ethics for Coaching, ensuring clients receive professional, confidential and evidence-based support. This accreditation reflects rigorous standards in coaching methodology and practitioner competence.

Alison's unique positioning combines practical organisational leadership experience with genuine passion for empowering others. Rather than applying generic coaching templates, she creates personally relevant coaching relationships that address individual circumstances, whether clients are navigating career challenges, developing leadership capabilities or managing significant life transitions.

The coaching extends beyond Norfolk's boundaries, welcoming clients nationwide. This accessibility, combined with Alison's specialist knowledge across multiple domains, makes Norfolk Coaching Services particularly valuable for individuals and teams seeking transformative coaching underpinned by both professional credibility and authentic personal commitment.