# Love to Be Coaching

Aimee Cox is a wellness coach based in Frome who helps individuals discover and become the person they'd love to be. With over 22 years of holistic coaching experience, she works with clients who feel stuck in repetitive, unfulfilling patterns or sense something is missing from their lives despite trying various personal development methods.

Her coaching addresses the interconnection between physical and mental, emotional, and spiritual wellbeing. Rather than focusing solely on problem-solving, Aimee facilitates transformational journeys by helping clients identify their authentic selves and take meaningful action towards living a life they love.

What sets Aimee apart is her approach as a "personal cheerleader." She celebrates every success—however small—and reframes apparent failures as opportunities for reflection and growth. Her clients describe feeling genuinely uplifted and supported in ways that differ markedly from traditional counselling. She gently holds clients accountable to loving themselves fully, recognising their inherent worth, releasing past stories that limit them, and envisioning futures that excite them.

Aimee serves individuals ready to move beyond surface-level solutions, those new to personal development who feel sceptical but curious, and anyone seeking permanent change rather than temporary fixes. Her testimonials highlight how quickly transformation can occur—clients report significant breakthroughs within just six sessions.

By combining accountability with celebration, practical tools with emotional support, Aimee creates a coaching environment where clients genuinely believe that everything is possible with bravery and love.