# Looks Magic

Looks Magic is a specialist image consultation business based in Truro, Cornwall, led by Clare Greenwood. The business helps clients transform their appearance and confidence through expert guidance in colour analysis, personal styling, and makeup application.

The company serves diverse clientele, from individuals seeking professional image overhauls to engaged couples preparing for their wedding day. They cater to both women and men, recognising that image matters across all demographics. Their workshops and presentations suggest they also work with corporate groups and organisations seeking to enhance their professional appearance.

What distinguishes Looks Magic is Clare's holistic approach to personal transformation. Rather than offering isolated services, she integrates colour theory with wardrobe strategy and makeup expertise to create cohesive, authentic looks tailored to individual clients. The "Wardrobe Weeding" service demonstrates a practical, sustainable approach—helping clients maximise existing wardrobes rather than simply recommending expensive replacements. This reflects genuine client-centred values rather than commission-driven styling.

The blog and educational focus through workshops position Looks Magic as thought-leaders in image consultation, sharing knowledge rather than gatekeeping expertise. The specific inclusion of "Image Matters for Men" indicates Clare actively addresses the underserved male market in personal styling, breaking stereotypes about image consultation being exclusively female-oriented.

Based in Cornwall, Clare brings local accessibility to services typically found in major cities, making professional image consultation available to southwest England's residents and visitors.